Guangzhou Fair Highlights: Shandong Bezant Empowers Global Truck Tire Needs with Professionalism

At the 137th China Import and Export Fair (Canton Fair), Shandong Bezant Co., Ltd. showcased its core products—Mining Series, High-Overload Series, and Economical Truck Tires—to global，particularly clients from Latin America, under the theme of "Professionalism, Quality, and Innovation." With deep industry expertise, technical proficiency, and tailored solutions, Bezant emerged as a spotlighted truck tire supplier at the fair.

I. Deepening Product Portfolio: Three Series Tailored to Latin American Market Demands

Latin America’s diverse terrain—ranging from urban highways to harsh mining and construction sites—requires truck tires with exceptional durability, load capacity, and cost-effectiveness. Bezant leveraged its two brand catalogs (Catalogue ROOUDOOE and Catalogue WEIRAN) to present solutions addressing these pain points:

1.Mining Series: Conquering Harsh Conditions as the "Heavy-Duty King"

Catering to the region’s frequent mining transportation needs, Bezant’s Mining Series (e.g., 12.00R20 GD56. GM77K) features a 4+1 belt layer structure and double-layer nylon carcass, capable of withstanding up to 280% overload (e.g., GM95K model). With a tread depth of 30mm, these tires excel in gravel and muddy mining roads, reducing punctures and wear while extending service life by over 30%. Technical staff demonstrated through carcass models and on-site operation videos how these tires perform stably in Chilean copper mines and Brazilian construction sites, gaining high recognition from clients.

2.High-Overload Series: A Reliable Partner for Efficient Transportation

For logistics-focused clients, the High-Overload Series (e.g., 11R22.5 GF59 PRO, 12R22.5 GA29 PRO) uses an optimized 4-ply tread structure and high-strength materials, offering 100%-150% overload capacity with balanced wear resistance and handling stability. The GF59 PRO model, with a 17mm tread depth and 215mm wide tread, has been proven to reduce fuel consumption by 5% and extend tread life by 20% on Mexican long-haul routes, becoming a preferred choice for Latin American logistics clients.

Economical Series: Cost-Effective Solutions for Mid-Small Clients

Targeting Latin America’s mid-small transportation enterprises, the Economical Series (e.g., 295/80R22.5 VR18 PRO, 7.50R16LT VR259) focuses on lightweight design and balanced performance, ensuring 100%-130% overload capacity while reducing energy consumption and procurement costs. The GF69 PRO model, weighing only 49.9kg, is ideal for urban distribution and short-haul transport, helping clients achieve "low cost, high return" operations.

II. Professional Services: From Product Display to Value Delivery

During the fair, Bezant’s professional team provided comprehensive solutions through "technical explanations + scenario-based demonstrations":

Customized Selection Support: Recommended suitable tire models based on clients’ transportation scenarios (mining, logistics, urban delivery), vehicle types, and local regulations. For Colombian clients navigating mountainous roads, the team highlighted the anti-skid tread design and heat dissipation of the 13R22.5 GD78 PLUS model.

Full Lifecycle Services: Shared tire maintenance knowledge, fault diagnosis, and retreading solutions to help clients reduce operational costs. Bezant committed to "24-hour response and regional inventory support," addressing after-sales concerns common among Latin American clients.

Compliance & Certification Interpretation: Detailed product compliance with Latin American standards (e.g., ECE R117 for noise and wet performance), enhancing client confidence.

III. Deepening Latin American Market: Constructive Insights for Future

Based on client feedback, Bezant proposes three strategies for expanding in Latin America:

1.Localized Product R&D: Invest in weather-resistant and anti-aging formulations for the region’s high-temperature, high-humidity, and complex. Develop winter tire variants for the Caribbean to prevent hydroplaning, enhancing product adaptability.

2.Digital Marketing & Services: Utilize social media (LinkedIn, Facebook) and local e-commerce platforms to share product test data and client cases. Launch multilingual (Spanish) online selection tools to improve user experience.

3.Ecological Collaboration & Sustainability: Respond to the region’s environmental focus by promoting low-rolling resistance and high-retreadability tires, aiding clients’ ESG goals. Strengthen technical training with local distributors to build a win-win ecosystem.

Conclusion

The Canton Fair serves as a bridge connecting global demands with Chinese manufacturing. Shandong Bezant has established itself as a "Reliable Chinese Supplier" in Latin America through professional product strength, service capabilities, and market insights. Moving forward, the company will continue to focus on niche markets, driving value innovation through technology to provide more efficient, durable, and sustainable tire solutions for the global trucking industry.

Bezant team demonstrating the structural design of mining tires for Latin American clients at the Canton Fair.

Technical staff discussing product adaptation solutions with Mexican clients. Professional explanations and immersive experiences reinforced recognition for "Made in China" quality.